Market segmentation: organizational archetypes and research agendas
نویسندگان
چکیده
منابع مشابه
Archetypes of Organizational Success and Failure
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ژورنال
عنوان ژورنال: European Journal of Marketing
سال: 1997
ISSN: 0309-0566
DOI: 10.1108/03090569710157016